Align your team with a clear definition of your ideal customer

Develop data-backed ideal customer profiles (ICPs) and buyer personas based on real customer data to focus your marketing and sales efforts on the right targets.

We analyze your customer data and guide your team through a workshop to prioritize segments and create detailed ICPs and personas. The result helps you attract and engage your best-fit customers.

• Run an Audience Workshop to align your team on your prioritized segments and ICP attributes.
• Analyze customer data from the past 12 months to identify key segments.
• Build a list of your best-fit customers to replicate.
• Identify the key traits that define your best customers.
• Develop your detailed ICPs and buyer personas to guide your GTM strategy.

Get valuable insights straight from your top customers

Use 1:1 interviews or surveys with your best-fit customers to make important business decisions about positioning, messaging, strategy, pricing, product-market fit, and more.

We gather information from customer interviews, surveys, or existing sales recordings to give you a deep understanding of customer needs, helping you create more effective plans.

• Conduct interviews or surveys with your top customers.
• Analyze past sales recordings or previous research for additional insights.
• Compile and summarize findings to guide your strategic decisions.
• Get insights on positioning, messaging, and product development.
• Use findings to improve your positioning, pricing, and product-market fit.

Clarify your message and get your team on the same page

Use customer research and competitor analysis to create strong product and brand positioning. Align your team with a clear, consistent message, and update your sales and marketing materials.

We help you craft a message that connects with your audience. Through a workshop, we’ll build a Messaging Architecture that shapes your website copy and sales materials.

• Run a Messaging Workshop to align your team on key positioning and messaging.
• Build a Messaging Architecture that outlines your positioning, story, and brand.
• Update your main website pages with new copy and proven layouts.
• Refresh your sales pitch deck using proven formats.
• Introduce you to trusted web designers if you need help implementing changes.

Create a plan to get more customers and grow revenue

Develop a customized GTM strategy with a clear customer acquisition plan, customer journey map, and team alignment on growth priorities to make your sales and marketing efforts more effective.

We ensure your GTM strategy matches your target audience, positioning, and sales process. Through a workshop, we’ll help your team create a GTM Investment Map that outlines your strategy.

• Run a GTM Strategy Workshop to align your team on key growth goals.
  
• Create a GTM investment map to prioritize channels and motions for finding your ideal customers.
  
• Identify key channels and strategies for customer acquisition.
  
• Develop a customer journey map and find bottlenecks in your sales process.
  
• Prioritize growth initiatives based on your company’s revenue goals.

Put your strategy into action with expert guidance every step of the way

Work closely with an experienced advisor to implement and improve your go-to-market strategy. Weekly support ensures you stay on track with key goals, like generating demand, improving your sales process, and driving growth.

We provide ongoing support to help you execute the GTM strategy we create together. From setting goals to building your team, we ensure your execution is smooth and based on data and real-world experience.

• Meet weekly with founders and GTM leaders to support strategy execution.
• Improve customer acquisition and optimize your marketing and sales processes.
• Set goals, plan, and measure performance effectively with personalized guidance.
• Get help with budgeting, benchmarking, and evaluating the right tools and tech.
• Support with hiring and managing your GTM team, including setting up operational processes.

Turn real customer experiences into powerful marketing assets

Capture, create, and share customer stories that highlight the value of your product or service, helping you build trust and credibility with potential customers.

We help you gather, document, and publish authentic customer experiences through interviews and case studies. These stories can be used in your marketing, on your website, or as part of your sales pitch.

• Interview your customers to capture their stories.
  
• Create detailed case studies and testimonials based on customer insights.
  
• Publish and use customer stories in your marketing and sales efforts.
  
• Receive ready-to-use assets, like quotes and case study summaries.
  
• Optional design service to deliver case studies in a PDF format that matches your brand.

Find the perfect marketing partner without the hassle

Get personalized help finding the right marketing agency, fractional, or freelance partner tailored to your needs—completely free.

We make hiring part-time marketers easier with pre-vetted recommendations based on your goals and criteria. We'll guide you through the process, helping you find the perfect match.

• Align on your marketing needs, goals, and hiring criteria during an initial consultation.
• Receive a custom shortlist of vetted agencies or freelancers that meet your requirements.
• Get ongoing support as a sounding board during the hiring process.
• Keep searching until you're happy with the recommended partner.
• Enjoy the service for free—referral fees are paid by the partner you hire.

👋 Hi, I'm Garrett, Founder & CEO of Prelude Marketing.

Scaling a startup is hard, and I’ve seen it firsthand. After spending over a decade in marketing, strategy, and leadership roles for growing B2B startups, one thing became crystal clear:

Most startups fail to grow—not because they lack effort, but because they lack focus.

In today’s world of tighter budgets, smaller teams, and higher expectations, you can’t afford to waste time or money on strategies that don’t deliver. The best startups don’t try everything—they focus on doing the right things to drive growth.

But here’s the challenge:
How do you figure out what the "right things" are for your business?

At Prelude Marketing, we help founders and GTM leaders answer that question with confidence. Our proven framework focuses on building the three core foundations that drive growth:

1. Audience: Know exactly who your ideal customers are and where to find them.
2. Positioning: Say the right things to the right people to convert prospects into customers.
3. Acquisition Channels: Prioritize the activities and channels that drive the biggest ROI.