Most GTM strategy is guesswork. We fix it with insight from your best customers.

Stop guessing who to target. Start listening to the ones who already bought.

Most founders try to sell to “anyone who might buy.” But without clarity on who converts and why, every hire, campaign, or message becomes a shot in the dark.

We help you find the patterns that matter—based on real customer interviews and sales data—and then align your team around them.

Here’s how:

• Run a team workshop to define who you’re really for (and who you’re not)
• Interview past customers to uncover the triggers, pain points, and language that led them to buy
• Analyze your sales data to identify high-fit accounts worth replicating
• Create simple ICPs and buyer profiles your whole team can use
• Use those insights to guide messaging, targeting, and channel decisions

This is where smart GTM starts. Get this wrong, and everything downstream—your copy, campaigns, hiring plan, and channel mix—stays fuzzy.

Hear what matters—straight from your best customers

Most GTM strategy is built on gut feel and recycled templates. We do it differently.

We start by interviewing your best customers—not prospects, not guesses. Real buyers. We uncover what triggered their decision, how they describe the problem, and what convinced them to act.

Then we translate that insight into the core decisions that drive growth:

• Who to target (and who to ignore)
• What to say and how to say it
• Which channels and plays are worth your time
• How to position your offer to win more deals

We also review your sales calls and notes to spot patterns you might have missed.

This isn’t “research.” It’s the source of truth for every decision your GTM plan depends on.

Turn customer insight into messaging that converts

If your team can’t clearly explain what you do, your prospects won’t get it either. That’s not a copy problem—it’s a clarity problem.

We help you translate real customer language into positioning your team believes in and messaging your prospects actually respond to. No jargon. No guesswork. Just words that work.

Here’s how we do it:

• Run a Positioning Workshop to align your team on what makes you different, and why buyers care
• Build a Messaging Architecture rooted in customer insight, not opinions
• Write homepage copy and sales pitch content you can plug in immediately
• Use tested formats to boost clarity, speed, and conversions
• (Optional) Connect you with trusted designers and builders to implement changes

You’ll walk away with messaging that’s grounded in truth—ready for your team, your site, and your next sales call.

Pick the right plays and focus your firepower

Most teams jump into growth without a clear strategy. They run ads, send outbound emails, post content, and hope something sticks. But without a real plan, every new campaign feels like starting over.

We help you build a go-to-market strategy rooted in what works for your customers and team. No guessing. No “spray and pray.” Just a simple, focused plan that aligns everyone and shows you where to go next.

Here's how:

• Align your team on what success looks like and how to measure it
• Prioritize 2 to 3 growth plays that match your ICP, offer, and stage
• Map your customer journey and find the gaps costing you revenue
• Focus your budget and time on channels that actually convert
• Walk away with a GTM Investment Map your team can follow and track
  

You don’t need 10 plays. You need the right 2 or 3 and a plan to run them well.

Stay focused, move faster, and stick to what works

Most teams struggle with execution, not because they aren’t trying, but because they’re unsure what to do next. Without a clear strategy and someone keeping them accountable, it’s easy to fall back into guesswork and random tactics.

That’s where this support comes in.

Once your GTM plan is in place, we don’t disappear. We help you and your team stay focused, avoid distractions, and act on the customer insight we uncovered, so you don’t waste time or budget on things that don’t move the needle.

Here’s what ongoing support looks like:

• Weekly check-ins to track progress, troubleshoot challenges, and keep momentum
• Feedback on campaigns, hiring plans, messaging, or sales motions as needed
• A simple GTM scorecard to measure what matters and identify what’s stalling growth
• Strategic guidance rooted in what your customers told us, not opinions
• A partner who keeps the whole team aligned on the plan and helps adjust when needed

You don’t need more ideas. You need fewer distractions and someone to help you execute the right things at the right time.

👋 Hi, I'm Garrett, Founder of Prelude.

After more than a decade leading marketing and GTM strategy for B2B startups, I’ve seen the same pattern over and over:

Most startups don’t stall because they lack effort. They stall because they’re guessing.
Guessing who to target.
Guessing what to say.
Guessing which plays to run next.

And that guesswork gets expensive—fast.

At Prelude, I help founder-led B2B teams replace that guesswork with a plan built on what works for their best customers. Not what’s trendy. Not what a VC said. What your buyers actually respond to.

We do that with a structured 8-week process designed to clarify the 3 GTM foundations:

1. Audience – Know exactly who your best customers are and how to find more of them.
2. Positioning – Say what resonates so the right people say yes faster.
3. Channels – Focus on the 2–3 growth plays that actually drive revenue.