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GTM Strategy & POSITIONING for B2B Startups

Build a GTM system your team can trust

We help B2B startups and agencies replace guesswork with consistent, repeatable growth by strengthening their go-to-market foundations: Audience, Offers, Messaging, and Channels.
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THE PROBLEM

You’re suffering from Random Acts of Revenue.

Disconnected tactics keep you busy but never add up to repeatable growth.

  • You try cold outreach one week, a webinar the next, a few ads in between
  • You tweak offers, pricing, and packaging, but nothing seems to land
  • You rewrite your homepage and sales pitch over and over, chasing the right message
The real problem isn’t weak tactics. It’s the absence of a GTM system tying it all together.

It felt like we were wading upriver, fighting against the current to try and get traction in the business.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt

 

There’s a clearer path to consistent revenue.

The Old Way
Random Acts of Revenue
  • Founders and teams chase disconnected tactics
  • Messaging is based on opinions instead of customer proof
  • Growth feels slow, random, and dependent on luck
THE NEW WAY
Fix Your Go-to-Market Foundations
  • A system-first approach anchored in customer proof
  • Clarify your audience, offers, messaging, and channels
  • Consistent, repeatable revenue that compounds over time

 

HOW WE CAN HELP

Three ways we can help you fix your GTM foundations: 

 

1. One-on-One GTM Advisory

Ongoing partnership to define and install your GTM system

Work 1:1 with me to build the foundations of repeatable growth — audience, offers, messaging, and channels. Weekly sessions + async support give you senior-level GTM clarity without CMO costs.

2. The Positioning Clarity Sprint

4 weeks to sharpen your homepage and sales pitch

We’ll identify your best-fit customer, interview them, and use their words to create buyer-validated positioning, homepage copy, and a repeatable sales deck.                                                                       

3. GTM Foundations Newsletter

Actionable GTM strategies straight to your inbox

Join 2,000+ founders and marketers who get proven frameworks, templates, and playbooks every other week. No fluff. Just clear, actionable advice you can use right away to grow your business.

CUSTOMER STORIES

Turn real customer experiences into powerful marketing assets

Capture, create, and share customer stories that highlight the value of your product or service, helping you build trust and credibility with potential customers.

We help you gather, document, and publish authentic customer experiences through interviews and case studies. These stories can be used in your marketing, on your website, or as part of your sales pitch.

  • Interview your customers to capture their stories.
  • Create detailed case studies and testimonials based on customer insights.
  • Publish and use customer stories in your marketing and sales efforts.
  • Receive ready-to-use assets, like quotes and case study summaries.
  • Optional design service to deliver case studies in a PDF format that matches your brand.
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MARKETING MATCHMAKING

Find the perfect marketing partner without the hassle

Get personalized help finding the right marketing agency, fractional, or freelance partner tailored to your needs—completely free.

We make hiring part-time marketers easier with pre-vetted recommendations based on your goals and criteria. We'll guide you through the process, helping you find the perfect match.

  • Align on your marketing needs, goals, and hiring criteria during an initial consultation.
  • Receive a custom shortlist of vetted agencies or freelancers that meet your requirements.
  • Get ongoing support as a sounding board during the hiring process.
  • Keep searching until you're happy with the recommended partner.
  • Enjoy the service for free—referral fees are paid by the partner you hire.
CUSTOMER PROOF

Here’s what founders and marketing leaders say about working with Garrett:

 
 

 

Real results from our clients:

  • Lead-to-Close rate increased from 5% to 17%.
  • Sales cycle shortened from ~80 days to ~40 days.
  • Outbound email response rates doubled.
  • Tier 1 leads increased 22% in the first 30 days.

Without question, partnering with Garrett has been one of the best business decisions we've ever made.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt
Garrett-Jestice

👋 Hi, I'm Garrett, Founder of Prelude.

After nearly two decades leading marketing and go-to-market strategy for B2B startups, I’ve seen the same pattern again and again. Companies don’t stall because of weak products or lack of ambition. They stall because of weak positioning and “random acts of revenue.”

Instead of a system, founders and lean teams patch together disconnected tactics. Cold outreach one week. A webinar the next. A few ads or posts in between. Wins feel random, messaging keeps shifting, and progress never compounds.

At Prelude, we help founders replace randomness with a repeatable GTM system. We anchor everything in customer proof, your best-fit customer case study, and use it to clarify your audience, sharpen your positioning, and strengthen the foundations of growth: audience, offers, messaging, and channels.

Whether through a focused 4-week sprint or ongoing advisory, the process delivers both clarity and tangible assets your team can actually use: homepage copy, sales decks, case studies, and a GTM playbook that wins the right customers.

Clients have used this approach to cut sales cycles in half, double outbound response rates, triple close rates, and hit record-breaking revenue months.

If you’re ready to stop guessing and start growing with clarity and confidence, let’s talk.

What if your go-to-market finally worked as a system instead of a set of random tactics?

Book a 30-minute intro call to see how Prelude can help.

We’ll review your current GTM approach, identify gaps, and outline how strengthening your foundations — audience, offers, messaging, and channels — can turn random wins into consistent, repeatable growth.

 

Get sharper go-to-market strategy in your inbox

Subscribe to GTM Foundations, a free newsletter for B2B founders and GTM leaders. Each issue includes practical strategy tips, templates, and frameworks to help you scale without second-guessing every move.