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Revenue Advisory for Founder-led Service Businesses

Let's turn your early success into repeatable revenue

I work with B2B service founders to uncover why you consistently win your best clients. Then we align your offers, positioning, and go-to-market strategy around that pattern so you can grow without second-guessing every move.
Garrett-Jestice
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THE PROBLEM

You can win clients. You just can’t predict when the next one is coming.

Referrals and outreach keep things moving, but demand still feels like something that happens to you, not something you can create on purpose.

  • When business is slow, panic sets in, and you scramble. When it's busy, business development stops entirely. The cycle keeps repeating.

  • Most of your best clients came through someone you know. That's not a pipeline. It's a pattern you can't control or turn up when you need it.

  • Your positioning has shifted more than once. The right clients still can't immediately recognize themselves in what you offer.

The pattern behind your best clients isn't obvious yet. Until it is, growth stays dependent on your effort and your timing.

It felt like we were wading upriver, fighting against the current to try and get traction in the business.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt

 

There’s a better way to grow your business

The Old Way
Random Revenue
  • Revenue comes in bursts, with busy and quiet months
  • Referrals and outbound drive most customers
  • Each deal needs a custom pitch
THE NEW WAY
Repeatable Revenue
  • Revenue comes in steadily, month to month
  • Marketing drives a steady flow of similar customers
  • Each deal follows a consistent pattern

 

OUR APPROACH

We study the deals you’ve already won so you can consistently win more clients like them.

CLOSE THE EXPERIENCE GAP

Your GTM copilot, not just another consultant

Senior-level GTM expertise: You don't need someone to hand you a strategy deck. You need someone to think alongside you, helping you make the right call on ICP, offer, messaging, and channels, and stay accountable to executing it. That's what this engagement is.

Hands-on advisory model: Work side by side in weekly sessions with ongoing Slack/email access to keep momentum.

Every question we asked, Garrett knew the answer right away. He had the frameworks and process dialed. It felt like having a CMO on our team without the overhead.

tim
Tim Wylie
VP of Marketing at Elate
ALIGN YOUR EXECUTION

Anchor everything in your best client proof.

Case Study Factory system: Anchor messaging, offers, and channels around replicating your best-fit clients (or case studies).

Client proof as the foundation: Use interviews, call reviews, and case studies to keep the story consistent and credible.

Garrett provided clear direction and helped us identify the right heuristics to build our GTM playbook. One of his strengths is keeping teams focused on the actions that drive meaningful, long-term impact.

Jake Butler
Jake Butler
Head of Growth at Continuum
BUILD MOMENTUM FAST

Make measurable progress in weeks, not months.

Fast, structured engagements: Weekly sprints deliver clarity and assets quickly.

Tangible deliverables, not just strategy decks: Homepage copy, sales decks, and wireframes your team can put to use immediately.

We launched a website in three weeks, which last time took at least three and a half months. We’re also creating new prospecting sequences much quicker and already seeing positive results.

Cameron Oliver
Cameron Oliver
CEO at Trak
HOW IT WORKS

Our process for turning past wins into repeatable ones

We use what we find to decide your focus, shape your offer and message, and direct your sales and marketing efforts.

Step 1: Review what has already worked 

We listen to sales calls, review past deals, and look at your marketing to see which types of clients bought and which did not.

Step 2: Choose a clear focus

We identify the type of client and problem where you consistently win so you know what to prioritize and what to stop chasing.

Step 3: Align your offer and message

We shape your offers and positioning around that pattern so clients quickly understand why they should choose you.

Step 4: Install your demand engine

We apply it to your website, sales process, and marketing channels so you can attract and close similar clients consistently.

PROOF IT WORKS

Here’s what founders and leaders say about working with Garrett:

 

What outcomes can you expect?

A well-defined Ideal Client Profile (ICP)

Best-fit client clarity, including who they are, what problems they care about, and how to reach them.

Proof-backed positioning and messaging

Client interviews and call reviews translated into clear messaging that resonates across sales and marketing.

Structured offers and pricing

Compelling offers and pricing models designed around client value, not internal guesswork.             

Sales pitch and website copy that convert

Tangible assets like homepage copy, wireframes, and a sales deck you can use right away.              

A focused channel growth strategy

1–2 channels prioritized for your stage and client type, with a clear execution plan.                              

Alignment across your teams

Marketing, sales, and delivery are unified around a single playbook, rather than running in different directions.

Real results from clients:

  • Lead-to-Close rate increased from 5% to 17%.
  • Sales cycle shortened from ~80 days to ~40 days.
  • Outbound email response rates doubled.
  • Tier 1 leads increased 22% in the first 30 days.

Since implementing Garrett's recommendations, we’ve seen measurable gains across the board—higher website traffic, improved usability, and a steady increase in quality leads.

Ben Fjare
Ben Fjare
Marketing Director at Trak

 

PRICING & PACKAGING

Revenue Advisory

Limited availability. 3-month minimum commitment, then month-to-month thereafter.

Copilot

I be your marketing and sales copilot helping you generate repeatable revenue.

$3,999/month

What You Get:

  • Weekly 60-minute working session
  • Customized Predictable Revenue Audit
  • Ongoing sprint planning and decision-making support
  • Up to 10 hours/month hands-on foundational GTM execution by me (Ex. client interviews, drafting ICP, positioning, messaging, offers, etc.)
  • Access to proven templates, frameworks, playbooks and custom GPTs
  • Unlimited async support via Slack

First-Month Confidence Guarantee

If, after the first month, you feel the advisory isn’t delivering the value you need, you’re free to walk away. No obligation to continue, no hidden strings.

Without question, partnering with Garrett has been one of the best business decisions we've ever made.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt

What if you had a way to consistently win the right clients?

Book a 30-minute intro call to see if Revenue Advisory is right for you.

I’ll review your current approach, identify gaps, and outline how a stronger foundation can turn random wins into consistent growth.

Frequently Asked Questions

Who will I be working with?

You’ll work directly with me, 1-on-1. I’m not an agency, and there’s no handoff to junior staff. Think of me as your revenue co-pilot — guiding, reviewing, creating, and supporting you hands-on every week.

How is this different from hiring a fractional CMO?

Fractional CMOs often cost $10K–$20K per month and get pulled into management. My advisory model is leaner. You get senior-level GTM expertise, clear priorities, and tangible deliverables at a fraction of the cost. (From someone with full-time and fractional CMO experience.)

Will this just be more strategy decks that sit on the shelf?

No. Together, we build tangible assets like positioning and messaging, homepage copy, sales decks, outbound copy, and case studies you can use immediately. Weekly sessions keep things moving, so plans don’t stall.

What if I already have a marketer or agency?

That’s great. Most clients do. I give them direction, frameworks, assets, and proof so they know exactly what to execute. Think of this as giving your team a playbook instead of leaving them to guess.

How long is the commitment?

The advisory has a 3-month minimum. After that, it continues month-to-month so you can stay on as long as it delivers value. (Most clients continue for 6-12 months or more because they find the support so valuable.)

How quickly will we see results?

You’ll get quick wins from the audit and action plan in the first few days. Within weeks, you’ll have clarity, messaging, and deliverables you can start using right away.

Do you help with execution too?

Yes — through foundational deliverables, templates, and custom GPTs. If more channel execution support is needed, I’ll connect you with vetted freelancers and agencies I know and trust.