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GTM Advisory for B2B Founders

Let's turn your successful deals into repeatable revenue

I work with founders to uncover why you consistently win certain customers. Then we align your offers, positioning, and marketing around that pattern so you can grow without second-guessing every move.
Garrett-Jestice
NorthBuilt-logo-profile
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THE PROBLEM

Your business can win deals. It just can’t repeat them.

Outbound and referrals keep the company moving, but growth beyond that is unpredictable.

  • Some customers are great fits, others never come back

  • Marketing, agencies, or hires don’t produce steady deals

  • Messaging and offers keep changing, trying to make something stick

The pattern behind your wins isn’t clear yet. Until it is, every hire, campaign, and strategy decision feels like a gamble.

It felt like we were wading upriver, fighting against the current to try and get traction in the business.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt

 

There’s a better way to grow your business

The Old Way
Random Revenue
  • Revenue comes in bursts, with busy and quiet months
  • Referrals and outbound drive most customers
  • Each deal needs a custom pitch
THE NEW WAY
Repeatable Revenue
  • Revenue comes in steadily, month to month
  • Marketing drives a steady flow of similar customers
  • Each deal follows a consistent pattern

 

OUR APPROACH

We study the deals you’ve already won so you can consistently win more customers like them.

CLOSE THE EXPERIENCE GAP

Stop relying on guesswork or overstretched marketers.

Senior-level GTM expertise without the overhead: Get executive clarity from a former CMO at a fraction of the cost of a full-time hire.

Hands-on advisory model: Work side by side in weekly sessions with ongoing Slack/email access to keep momentum.

Every question we asked, Garrett knew the answer right away. He had the frameworks and process dialed. It felt like having a CMO on our team without the overhead.

tim
Tim Wylie
VP of Marketing at Elate
ALIGN YOUR EXECUTION

Unify your team around one strategy grounded in customer proof.

Case Study Factory system: Anchor messaging, offers, and channels around replicating your best-fit customers (or case studies).

Customer proof as the foundation: Use interviews, call reviews, and case studies to keep the story consistent and credible.

Garrett provided clear direction and helped us identify the right heuristics to build our GTM playbook. One of his strengths is keeping teams focused on the actions that drive meaningful, long-term impact.

Jake Butler
Jake Butler
Head of Growth at Continuum
BUILD MOMENTUM FAST

Make measurable progress in weeks, not months.

Fast, structured engagements: Weekly sprints deliver clarity and assets quickly.

Tangible deliverables, not just strategy decks: Homepage copy, sales decks, and wireframes your team can put to use immediately.

We launched a website in three weeks, which last time took at least three and a half months. We’re also creating new prospecting sequences much quicker and already seeing positive results.

Cameron Oliver
Cameron Oliver
CEO at Trak
CUSTOMER STORIES

Turn real customer experiences into powerful marketing assets

Capture, create, and share customer stories that highlight the value of your product or service, helping you build trust and credibility with potential customers.

We help you gather, document, and publish authentic customer experiences through interviews and case studies. These stories can be used in your marketing, on your website, or as part of your sales pitch.

  • Interview your customers to capture their stories.
  • Create detailed case studies and testimonials based on customer insights.
  • Publish and use customer stories in your marketing and sales efforts.
  • Receive ready-to-use assets, like quotes and case study summaries.
  • Optional design service to deliver case studies in a PDF format that matches your brand.
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MARKETING MATCHMAKING

Find the perfect marketing partner without the hassle

Get personalized help finding the right marketing agency, fractional, or freelance partner tailored to your needs—completely free.

We make hiring part-time marketers easier with pre-vetted recommendations based on your goals and criteria. We'll guide you through the process, helping you find the perfect match.

  • Align on your marketing needs, goals, and hiring criteria during an initial consultation.
  • Receive a custom shortlist of vetted agencies or freelancers that meet your requirements.
  • Get ongoing support as a sounding board during the hiring process.
  • Keep searching until you're happy with the recommended partner.
  • Enjoy the service for free—referral fees are paid by the partner you hire.
HOW IT WORKS

Our process for turning past wins into repeatable ones

We use what we find to decide your focus, shape your offer and message, and direct your sales and marketing efforts.

Step 1: Review what has already worked 

We listen to sales calls, review past deals, and look at your marketing to see which customers bought and which did not.

Step 2: Choose a clear focus

We identify the type of customer and problem where you consistently win so you know what to prioritize and what to stop chasing.

Step 3: Align your offer and message

We shape your offers and positioning around that pattern so customers quickly understand why they should choose you.

Step 4: Turn it into a repeatable process

We apply it to your website, sales process, and marketing channels so your team can attract and close similar customers consistently.

PROOF IT WORKS

Here’s what founders and marketing leaders say about working with Garrett:

 

What outcomes can you expect?

A well-defined Ideal Customer Profile (ICP)

Best-fit customer clarity, including who they are, what problems they care about, and how to reach them.

Proof-backed positioning and messaging

Customer interviews and call reviews translated into clear messaging that resonates across sales and marketing.

Structured offers and pricing

Compelling offers and pricing models designed around customer value, not internal guesswork.             

Sales pitch and website copy that convert

Tangible assets like homepage copy, wireframes, and a sales deck your team can use right away.              

A focused channel growth strategy

1–2 channels prioritized for your stage and customer type, with a clear execution plan.                              

Alignment across your GTM teams

Marketing, sales, and success are unified around a single playbook, rather than running in different directions.

Real results from our clients:

  • Lead-to-Close rate increased from 5% to 17%.
  • Sales cycle shortened from ~80 days to ~40 days.
  • Outbound email response rates doubled.
  • Tier 1 leads increased 22% in the first 30 days.

Since implementing Garrett's recommendations, we’ve seen measurable gains across the board—higher website traffic, improved usability, and a steady increase in quality leads.

Ben Fjare
Ben Fjare
Marketing Director at Trak

 

PRICING & PACKAGING

Go-to-Market Advisory

Limited availability. 3-month minimum commitment, then month-to-month thereafter.

Coach

You build the GTM foundations. I guide, review, and pressure-test.

$2,500/month

What You Get:

  • Weekly 60-minute GTM working sessions
  • GTM Strategy Health Assessment and Audit
  • Ongoing sprint planning and GTM decision-making
  • Coaching and feedback on the foundational GTM work you produce for ICP, positioning, messaging, offers, and channels
  • Templates, frameworks, and custom GPTs
  • Unlimited async support via Slack

Build

I build the GTM foundations with you. You run channels and ops.

$5,000/month

What You Get:

  • Weekly 60-minute GTM working session
  • GTM Strategy Health Assessment and Audit
  • Ongoing sprint planning and GTM decision-making
  • Up to 10 hours/month hands-on foundational GTM execution (Ex. customer interviews, drafting ICP, positioning, messaging, offers, etc.)
  • Templates, frameworks, and custom GPTs
  • Unlimited async support via Slack

First-Month Confidence Guarantee

If, after the first month, you feel the advisory isn’t delivering the value you need, you’re free to walk away. No obligation to continue, no hidden strings.

Without question, partnering with Garrett has been one of the best business decisions we've ever made.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt

What if you had a way to consistently win the right customers?

Book a 30-minute intro call to see if Go-to-Market Advisory is right for you.

I’ll review your current GTM approach, identify gaps, and outline how a stronger foundation can turn random wins into consistent growth.

Frequently Asked Questions

Who will I be working with?

You’ll work directly with me, 1-on-1. I’m not an agency, and there’s no handoff to junior staff. Think of me as your GTM co-pilot — guiding, reviewing, creating, and supporting you hands-on every week.

How is this different from hiring a fractional CMO?

Fractional CMOs often cost $10K–$20K per month and get pulled into management. My advisory model is leaner. You get senior-level GTM expertise, clear priorities, and tangible deliverables at a fraction of the cost. (From someone with full-time and fractional CMO experience.)

Will this just be more strategy decks that sit on the shelf?

No. Together, we build tangible assets like positioning and messaging, homepage copy, sales decks, outbound copy, and case studies your team can use immediately. Weekly sessions keep things moving, so plans don’t stall.

What if I already have a marketer or agency?

That’s great. Most clients do. I give them direction, frameworks, assets, and proof so they know exactly what to execute. Think of this as giving your team a playbook instead of leaving them to guess.

How long is the commitment?

The advisory has a 3-month minimum. After that, it continues month-to-month so you can stay on as long as it delivers value. (Most clients continue for 12 months or more because they find the support so valuable.)

How quickly will we see results?

You’ll get quick wins from the audit and action plan in the first month. Within weeks, you’ll have clarity, messaging, and deliverables your team can start using right away.

Do you help with execution too?

Yes — through foundational deliverables, templates, and custom GPTs. If more channel execution support is needed, I’ll connect you with vetted freelancers and agencies I know and trust.