Stop Guessing. Start Growing.

Find Your Best Customers—and Align the Team Around Them

Stop targeting “anyone who might buy.” We help you identify the customers who actually convert—then align your team around who they are, what they care about, and how to find more of them.

Using real customer data and voice-of-customer interviews, we guide your team through a structured workshop to define your ICPs and buyer personas. The result? Clear targeting, sharper messaging, and better decisions across marketing and sales.

• Run an Audience Workshop to align on who you’re really for (and who you’re not)
• Interview customers and analyze 12 months of sales data to identify winning patterns
• Build a list of high-fit accounts to replicate
• Create simple, actionable ICPs and buyer personas your whole team can use
• Use those profiles to guide messaging, targeting, and channel strategy

This is the foundation for everything that follows—messaging, campaigns, hiring, and channels. Get this wrong, and everything else stays fuzzy.

Hear What Actually Matters—Straight From Your Best Customers

Real growth starts with real customer insight. We conduct 1:1 interviews with your best-fit buyers to uncover what actually influenced their decision to buy—so you can sharpen your message, focus your strategy, and stop guessing.

We summarize key takeaways and translate them into clear guidance for your positioning, sales pitch, and go-to-market plan.

• Interview recent customers or power users to understand what drove their decision
• Analyze sales calls and existing notes to extract additional insights
• Summarize findings into patterns and quotes your whole team can use
• Use insights to clarify positioning, sharpen messaging, and avoid costly assumptions

Most companies guess what their customers care about. We ask—and show you what to do with the answers.

Craft a Clear Message That Converts—and Get the Whole Team Using It

If your team can’t clearly explain what you do, your prospects won’t get it either. We help you translate raw customer insight into sharp positioning, homepage copy, and sales messaging your team can actually use.

Through a collaborative workshop, we’ll define your unique value and build a simple Messaging Architecture that shapes how you talk about your business—on your site, in your pitch, and across channels.

• Run a Positioning Workshop to align your team on what makes you different
• Build a Messaging Architecture that clarifies your value and story
• Write homepage and sales pitch copy that’s ready to plug into real assets
• Apply proven formats to increase clarity and conversions
• (Optional) Introduce you to trusted designers to help implement changes

You’ll walk away with a message your team can rally around—and your prospects can finally understand.

Know Where to Focus—And How to Grow

Too many teams jump into campaigns without a clear plan for how they’ll actually grow. We help you create a focused go-to-market strategy that aligns your team, narrows your priorities, and maps out the highest ROI paths to revenue.

Through a collaborative workshop, we’ll define your top growth plays and build a simple GTM Investment Map to guide your efforts across sales and marketing.

• Align your team on what success looks like and how to measure it
• Prioritize 2–3 acquisition plays that fit your ICP, team, and sales motion
• Map your customer journey and identify bottlenecks to fix
• Focus your resources on the channels and tactics most likely to drive revenue
• Walk away with a plan your team can actually follow—and track progress against

No more spray-and-pray. Just a clear roadmap to grow the right way.

Turn Strategy Into Action—with an Experienced GTM Partner in Your Corner

Most teams struggle with execution—not because they lack effort but because they’re unsure what to do next.

After your GTM plan is in place, we offer ongoing support to help you stay focused, make smart decisions, and drive results. Whether you're hiring, running tests, or trying to fix broken handoffs, we’ll work with you weekly to keep things moving and make sure you’re not wasting time or budget.

• Meet weekly to review progress, unblock challenges, and prioritize what matters most
• Get feedback on marketing campaigns, sales scripts, or hiring plans
• Identify bottlenecks in your funnel and fix what’s slowing you down
• Track key metrics with a simple GTM scorecard
• Stay focused with ongoing guidance from someone who’s been there

You don’t need another advisor telling you to “test everything.” You need someone who helps you cut through noise and move the right things forward.

👋 Hi, I'm Garrett, Founder of Prelude Marketing.

Scaling a startup is hard. After a decade leading marketing and GTM strategy for B2B startups, I’ve seen the same pattern again and again:

Most startups don’t stall because they lack effort—they stall because they lack focus.

You try everything. You hire too early. You burn budget on the wrong campaigns.
Not because you’re doing nothing—because you’re doing too much, without a clear plan.

The best startups don’t try everything. They double down on what actually works.

But how do you figure out what that is?

That’s where I can help.

At Prelude Marketing, I run a structured 8-week process to help founders and GTM leaders align their team and build a go-to-market plan they can actually execute.

We do that by getting clear on the three core GTM foundations:

1. Audience – Know exactly who your best customers are and how to find more of them.
2. Positioning – Say what resonates so the right people say yes faster.
3. Channels – Prioritize the 2–3 growth plays that drive ROI and cut the ones that don’t.