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Go-to-Market STRATEGY for SALES-LED B2B StartupS

Stop Guessing. Start Growing.

We help B2B founders and GTM leaders get clear on who they’re targeting, what they’re saying, and where to focus so they can scale without wasting time or budget on the wrong growth efforts.
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THE PROBLEM

Why Most B2B Startups Stall Before They Scale

You’ve got a solid product and some early traction. But every attempt to grow feels like a gamble—and nothing seems to stick. Sound familiar?

  • You’re stuck in trial-and-error mode. You’ve launched campaigns, hired freelancers, and tested channels—but nothing’s consistently working.
  • Your team isn’t aligned. Sales and marketing are pulling in different directions because no one’s clear on who you're targeting or how to reach them.
  • Your messaging is falling flat. It’s vague, generic, and not converting. No one on the team can clearly explain your value.
  • You’re spending money with no payoff. Agencies and tools promise traction but you’re not seeing ROI, just more noise.
  • You’re guessing instead of executing. Without a clear strategy, every hire and campaign feels like a risk.

It’s not a talent problem. It’s a clarity problem. That’s what we solve.

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OUR SOLUTION

We Help B2B Startups Fix Their GTM Strategy—Fast

We work with sales-led B2B startups and agencies (typically $1M–$10M in revenue) to build a focused, executable go-to-market plan—so they can scale without wasting time or money on the wrong hires, channels, or campaigns.

How we help:

Define Your Best-Fit Customers

Interview past buyers to find who actually converts—and why.

Clarify Your Messaging and Positioning

Create a messaging foundation your whole team can use across your site, pitch, and campaigns.

Prioritize the Right Channels

Focus on the 2–3 growth plays that match your ICP, product, and team.

Build an Actionable GTM Plan

Align your team around a strategy they can actually execute.


The result? A focused, aligned GTM plan that drives growth—with clarity, not chaos.

 

Build a Clear, Aligned Go-to-Market Strategy—Starting Here

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IDEAL CUSTOMER PROFILE (ICP) & PERSONAS

Find Your Best Customers—and Align the Team Around Them

Stop targeting “anyone who might buy.” We help you identify the customers who actually convert—then align your team around who they are, what they care about, and how to find more of them.

Using real customer data and voice-of-customer interviews, we guide your team through a structured workshop to define your ICPs and buyer personas. The result? Clear targeting, sharper messaging, and better decisions across marketing and sales.

  • Run an Audience Workshop to align on who you’re really for (and who you’re not)
  • Interview customers and analyze 12 months of sales data to identify winning patterns
  • Build a list of high-fit accounts to replicate
  • Create simple, actionable ICPs and buyer personas your whole team can use
  • Use those profiles to guide messaging, targeting, and channel strategy

This is the foundation for everything that follows—messaging, campaigns, hiring, and channels. Get this wrong, and everything else stays fuzzy.

CUSTOMER RESEARCH

Hear What Actually Matters—Straight From Your Best Customers

Real growth starts with real customer insight. We conduct 1:1 interviews with your best-fit buyers to uncover what actually influenced their decision to buy—so you can sharpen your message, focus your strategy, and stop guessing.

We summarize key takeaways and translate them into clear guidance for your positioning, sales pitch, and go-to-market plan.

  • Interview recent customers or power users to understand what drove their decision
  • Analyze sales calls and existing notes to extract additional insights
  • Summarize findings into patterns and quotes your whole team can use
  • Use insights to clarify positioning, sharpen messaging, and avoid costly assumptions

Most companies guess what their customers care about. We ask—and show you what to do with the answers.

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POSITIONING & MESSAGING

Craft a Clear Message That Converts—and Get the Whole Team Using It

If your team can’t clearly explain what you do, your prospects won’t get it either. We help you translate raw customer insight into sharp positioning, homepage copy, and sales messaging your team can actually use.

Through a collaborative workshop, we’ll define your unique value and build a simple Messaging Architecture that shapes how you talk about your business—on your site, in your pitch, and across channels.

  • Run a Positioning Workshop to align your team on what makes you different
  • Build a Messaging Architecture that clarifies your value and story
  • Write homepage and sales pitch copy that’s ready to plug into real assets
  • Apply proven formats to increase clarity and conversions
  • (Optional) Introduce you to trusted designers to help implement changes

You’ll walk away with a message your team can rally around—and your prospects can finally understand.

GO-TO-MARKET (GTM) STRATEGY

Know Where to Focus—And How to Grow

Too many teams jump into campaigns without a clear plan for how they’ll actually grow. We help you create a focused go-to-market strategy that aligns your team, narrows your priorities, and maps out the highest ROI paths to revenue.

Through a collaborative workshop, we’ll define your top growth plays and build a simple GTM Investment Map to guide your efforts across sales and marketing.

  • Align your team on what success looks like and how to measure it
  • Prioritize 2–3 acquisition plays that fit your ICP, team, and sales motion
  • Map your customer journey and identify bottlenecks to fix
  • Focus your resources on the channels and tactics most likely to drive revenue
  • Walk away with a plan your team can actually follow—and track progress against

No more spray-and-pray. Just a clear roadmap to grow the right way.

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GTM EXECUTION (ONGOING ADVISORY)

Turn Strategy Into Action—with an Experienced GTM Partner in Your Corner

Most teams struggle with execution—not because they lack effort but because they’re unsure what to do next.

After your GTM plan is in place, we offer ongoing support to help you stay focused, make smart decisions, and drive results. Whether you're hiring, running tests, or trying to fix broken handoffs, we’ll work with you weekly to keep things moving and make sure you’re not wasting time or budget.

  • Meet weekly to review progress, unblock challenges, and prioritize what matters most
  • Get feedback on marketing campaigns, sales scripts, or hiring plans
  • Identify bottlenecks in your funnel and fix what’s slowing you down
  • Track key metrics with a simple GTM scorecard
  • Stay focused with ongoing guidance from someone who’s been there

You don’t need another advisor telling you to “test everything.” You need someone who helps you cut through noise and move the right things forward.

CUSTOMER STORIES

Turn real customer experiences into powerful marketing assets

Capture, create, and share customer stories that highlight the value of your product or service, helping you build trust and credibility with potential customers.

We help you gather, document, and publish authentic customer experiences through interviews and case studies. These stories can be used in your marketing, on your website, or as part of your sales pitch.

  • Interview your customers to capture their stories.
  • Create detailed case studies and testimonials based on customer insights.
  • Publish and use customer stories in your marketing and sales efforts.
  • Receive ready-to-use assets, like quotes and case study summaries.
  • Optional design service to deliver case studies in a PDF format that matches your brand.
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MARKETING MATCHMAKING

Find the perfect marketing partner without the hassle

Get personalized help finding the right marketing agency, fractional, or freelance partner tailored to your needs—completely free.

We make hiring part-time marketers easier with pre-vetted recommendations based on your goals and criteria. We'll guide you through the process, helping you find the perfect match.

  • Align on your marketing needs, goals, and hiring criteria during an initial consultation.
  • Receive a custom shortlist of vetted agencies or freelancers that meet your requirements.
  • Get ongoing support as a sounding board during the hiring process.
  • Keep searching until you're happy with the recommended partner.
  • Enjoy the service for free—referral fees are paid by the partner you hire.

Trusted by B2B founders and GTM leaders to bring clarity, focus, and a plan that works

 

 

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👋 Hi, I'm Garrett, Founder of Prelude Marketing.

Scaling a startup is hard. After a decade leading marketing and GTM strategy for B2B startups, I’ve seen the same pattern again and again:

Most startups don’t stall because they lack effort—they stall because they lack focus.

You try everything. You hire too early. You burn budget on the wrong campaigns.
Not because you’re doing nothing—because you’re doing too much, without a clear plan.

The best startups don’t try everything. They double down on what actually works.

But how do you figure out what that is?

That’s where I can help.

At Prelude Marketing, I run a structured 8-week process to help founders and GTM leaders align their team and build a go-to-market plan they can actually execute.

We do that by getting clear on the three core GTM foundations:

  1. Audience – Know exactly who your best customers are and how to find more of them.
  2. Positioning – Say what resonates so the right people say yes faster.
  3. Channels – Prioritize the 2–3 growth plays that drive ROI and cut the ones that don’t.
Along the way, we’ll capture the key outputs you need: customer insights, messaging that converts, homepage and sales copy, and a simple GTM roadmap your whole team can follow.

The result? A go-to-market foundation that replaces guesswork with clarity—and fuels focused, profitable growth.

Ready to stop guessing and start growing?
Let’s talk. I’d love to help you build the strategy that gets you there.

 

PRICING

Fix your GTM strategy in 8 weeks—before you waste time and budget on the wrong execution

The GTM Foundation System

$18,000

(Billed as $9,000/month over 2 months)

  • Team workshops to align on Audience, Messaging, and Channels
  • 5 interviews with best-fit customers or prospects
  • Finalized ICPs and Buyer Personas
  • Messaging Architecture based on real customer language
  • Homepage and sales deck copy with wireframes
  • GTM Investment Map with top growth plays
  • Recommendations on who to hire (and who to avoid)
  • Intros to vetted freelancers and agencies if needed
  • Optional: Ongoing monthly advisory support after the project

Ongoing GTM Advisory

$2,000

(month-to-month, no long-term contract)

  • Weekly strategy calls to support execution
  • Prioritization and coaching for marketing and sales experiments
  • Unlimited async feedback via Slack, email, or text
  • Support with hiring, budgeting, and measurement
  • Intros to vetted freelancers or agencies
  • Exclusive access to proven GTM templates and tools

Ready to stop guessing and start growing?

Profitable, sustainable growth starts with clarity. Here’s how to get started:

Book a 30-min GTM strategy intro
We’ll talk through your goals and challenges, and I’ll let you know if I can help. If not, I’ll point you in the right direction.
Receive tailored GTM recommendations
If we’re a good match, I’ll follow up with a personalized roadmap based on your goals, challenges, and customer data.
Launch with clarity and confidence
Once we’re aligned, we’ll kick off the GTM Foundation System and start building your plan together.

Learn how smart B2B startups scale without wasting time and budget

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