Know how to grow your startup
Prelude is a boutique, go-to-market strategy consulting firm that helps growing B2B startups build the foundations of an effective growth engine.
A few of the B2B software and service businesses we've helped grow
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Growing a small business is hard. Here are some challenges we can help you solve:
💪 You have some sales but aren't sure how to scale revenue further.
🍝 Your current marketing consists of throwing “marketing spaghetti” at the wall to see what sticks.
📉 You’re spending money on agencies or freelancers but are underwhelmed with the results.
📔 You’d like to strengthen your go-to-market plans with research and proven experience.
🔎 Your team needs the guidance of an experienced advisor who has "been there, done that."
Our Services
Align your team with a go-to-market growth playbook
After founder-led sales, what comes next? How do you continue to grow and scale your B2B startup?
We work with founders to align their teams (through a series of workshops) on a go-to-market strategy based on a deep understanding of best-fit customers, clear messaging and positioning, and prioritized growth channels.
It's the work that any experienced, full-time CMO/CRO would do in their first 12 months––but we've refined our processes to help you do it in 12 weeks.
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Which market segments should you target?
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How do you clearly communicate your value?
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Which channels should you prioritize to grow revenue?
Starting at $6,000/month for 3 months
Get ongoing guidance executing your plan
Most first-time founders and heads of marketing don't have experience executing a successful go-to-market strategy.
They can usually benefit from a coach or advisor who has "been there, done that."
We work one-on-one with founders and heads of marketing to strengthen their operating plans and guide ongoing execution.
Starting at $1,500/month
Keep a pulse on the changing needs of your customers
GTM strategy isn't a set-it-and-forget-it activity. Having a constant stream of fresh customer insights strengthens every part of your plan and helps you evolve with the changing needs of your customers.
But most GTM teams don't talk to their customers as much as they know they should. We can help with that. 🙂
We schedule and interview your customers weekly and share the recording, transcript, and summary of takeaways with your team. We can tailor the interview questions to focus on win/loss, buyer journey, pricing, content ideas, product feedback, or whatever you need most.
Starting at $1,500/month for weekly interviews
Proven experience trusted by growing startups
👋 Hi, I'm Garrett, Founder & CEO of Prelude Marketing.
Before Prelude, I spent a decade in marketing, strategy, and executive leadership roles for growing B2B startups. If there is one thing I learned, it is that growing a startup is hard.
Unfortunately, it's not getting any easier with the reduced budgets, smaller teams, and higher expectations startups face today.
No longer can you "do everything to grow." Today, the best startups "do the right things to grow" instead. But how can you know what "the right things" are for your business?
At Prelude, we work directly with founders and GTM leaders to answer key GTM questions and build the core foundations needed to help you know how to grow.
The result? Clarity and alignment for your GTM team + profitable, sustainable business growth.
If you're struggling to grow your startup, let's chat! I'd love to see if we can help you.