Get a clear homepage and sales pitch in 4 weeks.
Trusted by growing B2B startups and agencies like yours
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Here’s how you know you have a positioning problem.
- Website traffic, but demo requests from the wrong buyers.
- Sales calls that end with “we’re still evaluating.”
- Endless debates over copy for landing pages or the sales deck.
- Growth feels stuck, and your team is losing confidence.
It looked like these meetings were qualified, but they weren't going past the first call. Our conversion rate was like 5%.
Broader positioning doesn’t get you more buyers. It just makes you interchangeable.
The false belief: “Broader positioning means we’ll reach more buyers.”
The reality: it waters down your messaging until it’s generic and interchangeable.
Buyers can’t tell why you’re the clear fit. So they hesitate, compare you to everyone else, and push you on price.
That’s the real reason growth stalls. Not your product. Not your pipeline. It’s fuzzy positioning.
We were straddling two ICPs on one website. It confused prospects and our team.
Fuzzy positioning stretches sales cycles, drives discounts, and kills momentum.
When your messaging tries to speak to too many audiences, the fallout shows up everywhere:- Sales cycles drag on forever.
- Prospects ghost or stall out in evaluation.
- Pricing conversations turn into discounts.
- Pipeline becomes unpredictable, and revenue flatlines.
- Every campaign takes twice as long.
- The team second-guesses every word.
- Leaders debate instead of moving forward.
We spent days debating what a landing page should say. Everything took 50% longer than it should have.
Every month you delay, you slide deeper into the Commodity Trap.
The Commodity Trap looks like this:
- Always compared.
- Always competing.
- Always undercut.
And the longer you stay there, the harder it is to climb out:
- Pipeline becomes less predictable.
- Win rates decline as prospects shop around.
- Growth stalls when it should be compounding.
The truth: you don’t need more tactics. You need positioning clarity, and you need it now.
It felt like we were wading upriver, fighting against the current to try and get traction in the business.
- Timeline: Projects take 3 to 6 months, leaving growth stalled while you wait.
- Validation: Messaging is based on leadership opinions or previous research, not customer proof.
- Outputs: Deliverables are theoretical decks that leave your team creating copy.
- Cost: Price tags of $50K to $100K put them out of reach for most startups.
- Timeline: A structured 4-week sprint delivers clarity fast so you can move forward now.
- Validation: Messaging is grounded in customer interviews and sales calls for proof.
- Outputs: Tangible deliverables include homepage copy, wireframes, and a sales pitch.
- Cost: A flat $10K price makes it accessible for startups and growth-stage companies.
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Gain confidence from buyer proof and align leadership around one clear direction.
Customer interviews + sales call reviews: Capture real buyer insights that replace assumptions and anecdotes.
Facilitated leadership workshop: Align leadership on best-fit customers and messaging through guided decision-making.
Satisfaction guarantee: Remove risk by continuing at no cost until leadership agrees the outputs are clearly better.
Define who you serve and why you win, eliminating debates and internal confusion.
Positioning & Messaging Architecture: Get a clear framework that aligns leadership and makes creating future copy faster and more accurate.
Documented Ideal Customer Profile (ICP): Get a concrete profile of your best-fit customer so your team can target and qualify with confidence.
Messaging grounded in customer proof: Sharpen your messaging with customer proof so your team stops second-guessing.
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Walk away with assets your team can use immediately.
Homepage copy + wireframe: Launch buyer-validated homepage copy and layout that clearly communicates your value to the right customers.
Sales pitch copy + deck wireframe: Equip your team with a consistent, repeatable pitch they can use confidently on every sales call.
Optional Activation Kit: Expand messaging to pricing pages, case studies, and outbound sequences to roll it out across your GTM.
Turn real customer experiences into powerful marketing assets
Capture, create, and share customer stories that highlight the value of your product or service, helping you build trust and credibility with potential customers.
We help you gather, document, and publish authentic customer experiences through interviews and case studies. These stories can be used in your marketing, on your website, or as part of your sales pitch.
- Interview your customers to capture their stories.
- Create detailed case studies and testimonials based on customer insights.
- Publish and use customer stories in your marketing and sales efforts.
- Receive ready-to-use assets, like quotes and case study summaries.
- Optional design service to deliver case studies in a PDF format that matches your brand.
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Find the perfect marketing partner without the hassle
Get personalized help finding the right marketing agency, fractional, or freelance partner tailored to your needs—completely free.
We make hiring part-time marketers easier with pre-vetted recommendations based on your goals and criteria. We'll guide you through the process, helping you find the perfect match.
- Align on your marketing needs, goals, and hiring criteria during an initial consultation.
- Receive a custom shortlist of vetted agencies or freelancers that meet your requirements.
- Get ongoing support as a sounding board during the hiring process.
- Keep searching until you're happy with the recommended partner.
- Enjoy the service for free—referral fees are paid by the partner you hire.
Our process for clarifying your positioning
A four-week sprint that delivers buyer-validated messaging for your homepage and sales pitch.
Week 1: Kickoff & Audience Workshop
We align on goals, review sales calls, and identify your single best customer case study to anchor positioning and messaging around.
Week 2: Customer Interviews
We interview your buyers and analyze calls to validate your ICP, uncover triggers, and capture proof points in their own words.
Week 3: Positioning Workshop
We bring leadership together in a facilitated session to synthesize insights, align on direction, and lock in the positioning.
Week 4: Messaging & Delivery
We finalize your ICP, positioning, and messaging, then deliver homepage copy, wireframes, and a sales pitch your team can use right away.
Here’s what founders and marketing leaders say about working with Garrett:
Real results from our clients:
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Lead-to-Close rate increased from 5% to 17%.
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Sales cycle shortened from ~80 days to ~40 days.
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Outbound email response rates doubled.
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Tier 1 leads increased 22% in the first 30 days.
Without question, partnering with Garrett has been one of the best business decisions we've ever made.
👋 Hi, I'm Garrett, Founder of Prelude.
After nearly two decades leading marketing and go-to-market strategy for B2B startups, I’ve seen the same pattern over and over. Most companies don’t stall because of a weak product or service. They stall because of weak positioning.
Positioning is about choosing where you’ll play and how you’ll win. Weak positioning leads to unclear messaging and “random acts of revenue” — wasted marketing, chasing the wrong buyers, and sales calls that don’t convert.
At Prelude, we help founders and their teams stop guessing. We anchor your positioning around your single best customer case study. Every customer type requires a distinct strategy, which is why attempting to target too many at once results in generic messaging and stalled growth. In our 4-week sprint, we speak with your buyers, review sales calls, and bring leadership together in two workshops to determine who you serve best and why you win.
The result is messaging backed up by real customer data and brought to life through homepage copy and a sales pitch your team can use right away. Clients have used this process to cut sales cycles in half, double outbound response rates, and triple close rates.
If you’re ready to stop sounding generic and start growing with clarity, let’s talk. I’d love to help you nail your positioning and messaging so your website and sales calls do more of the heavy lifting.
The Positioning Clarity Sprint
Completed in 4 weeks. Limited to only 3 clients per month.
Most startups sound generic because they chase too many audiences without realizing it.
The Positioning Clarity Sprint fixes this by anchoring your positioning around your single best customer case study. We identify your best-fit customer, capture their exact pains and outcomes through interviews, and use their lived experience to shape your Ideal Customer Profile (ICP), positioning, and messaging.
The result is clarity your team can trust and messaging that resonates with every buyer like them.
$10,000
What You Get:
- Audience Workshop (2 hrs)
- Positioning Workshop (2 hrs)
- 2 customer interviews + recordings + summaries
- Review of up to 5 recent sales calls
- Documented Ideal Customer Profile (ICP)
- Positioning & Messaging Architecture
- Homepage copy + wireframe
- Sales deck copy + wireframe
- Weekly calls during sprint
- Slack/email access during sprint + 1 month after
+$5,000
Optional Activation Kit
For teams wanting to roll out new messaging faster:
- Product/Process page copy + wireframe
- Pricing page copy + wireframe
- Book a call page copy + wireframe
- 10-step outbound email sequence
- 2 multi-page written case studies (from completed customer interviews)
- Additional landing page wireframes
100% Satisfaction Guarantee
If your entire leadership team doesn’t agree that the final messaging, homepage, and sales pitch are clearly better than what you had before, we’ll keep working with you at no additional cost until they do.
What if your homepage and sales pitch finally did the selling for you?
Book a 30-minute intro call to see if The Positioning Clarity Sprint is right for you.
We’ll review your current messaging, identify gaps, and outline how buyer-validated positioning can sharpen your homepage and sales pitch in just 4 weeks.
Frequently Asked Questions
What if I serve more than one best-fit customer?
Each unique customer segment needs its own positioning, messaging, and GTM strategy. Most companies under $1M ARR don’t have the resources to go after more than one segment effectively, and under $10M, usually no more than three.
In the sprint, we’ll help you choose the best segment(s) to focus on based on your situation and resources. Targeting one doesn’t mean you can’t close deals from other adjacent segments — as long as they find value in your core offer. It simply means your messaging won’t be diluted. When you’re ready to expand, those “extra” customers will help signal which segment to pursue next.
How are you different from agencies or other consultants?
Most agencies want $50k–$100k and take 3–6 months. Solo consultants often hand you a framework but don’t apply it. Prelude delivers buyer-validated positioning in 4 weeks for $10k, with actionable outputs you can use immediately: homepage copy and a sales pitch.
Do you work with companies like ours?
If you’re a B2B software company with $1M–$10M ARR, sales-led growth, and either founder-led marketing or a lean GTM team, yes. That’s our sweet spot. We have also worked with B2B service companies (including many agencies) at a similar growth stage.
Do you guarantee results like the client examples you show above?
No. We can’t guarantee specific improvements in conversion rates, sales cycles, or leads because there are too many other factors that affect those outcomes. What we do guarantee is clarity, alignment, and messaging your team can use immediately. Most clients do see measurable gains in conversion or lead quality once they implement the sprint outputs, but the exact results vary by company.
Can you really deliver in 4 weeks?
Yes. The sprint is built to move fast. Work that would typically take months internally can be completed in just four weeks. The only thing that will extend the timeline is scheduling workshops and customer interviews, but with your help, we can stay on track and deliver on time.
What if leadership doesn’t agree on the final deliverables?
We guarantee alignment. If your leadership team doesn’t agree that the final messaging, homepage, and pitch are clearly better than before, we’ll keep working with you at no additional cost until they do.