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GTM Advisory for B2B Founders & Marketing Leaders

Build consistent, repeatable revenue with less trial and error.

I work 1-on-1 with founders and marketing leaders to design go-to-market systems their teams can trust to win the right customers again and again. The focus is on the foundations of growth — your audience, offers, messaging, and channels — built into a system grounded in customer proof.
Garrett-Jestice
NorthBuilt-logo-profile
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THE PROBLEM

You’re suffering from Random Acts of Revenue.

Disconnected tactics keep you busy but never add up to repeatable growth.

  • You try cold outreach one week, a webinar the next, a few ads in between
  • You tweak offers, pricing, and packaging, but nothing seems to land
  • You rewrite your homepage and sales pitch over and over, chasing the right message
The real problem isn’t weak tactics. It’s the absence of a GTM system tying it all together.

It felt like we were wading upriver, fighting against the current to try and get traction in the business.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt

 

There’s a better way to build consistent, repeatable revenue.

The Old Way
Random Acts of Revenue
  • Approach: Founders, marketers, and contractors chase disconnected tactics.
  • Focus: Energy goes into quick campaigns instead of fixing the foundations.
  • Experience: Tactics change often, wins feel random, and progress does not compound.
  • Result: Revenue stays unpredictable and growth stalls.
THE NEW WAY
Go-to-Market Advisory
  • Approach: A 1-on-1 advisory partnership adds senior GTM expertise without CMO costs.
  • Focus: Strengthening your GTM foundations — audience, offers, messaging, and channels.
  • Experience: Weekly sessions create clarity, alignment, and momentum with real deliverables.
  • Result: Revenue becomes consistent, repeatable, and grounded in customer proof.

 

OUR SOLUTION

Win the right customers with a repeatable GTM system built on customer proof.

CLOSE THE EXPERIENCE GAP

Stop relying on guesswork or overstretched marketers.

Senior-level GTM expertise without the overhead: Get executive clarity from a former CMO at a fraction of the cost of a full-time hire.

Hands-on advisory model: Work side by side in weekly sessions with ongoing Slack/email access to keep momentum.

Every question we asked, Garrett knew the answer right away. He had the frameworks and process dialed. It felt like having a CMO on our team without the overhead.

tim
Tim Wylie
VP of Marketing at Elate
ALIGN YOUR EXECUTION

Unify your team around one strategy grounded in customer proof.

Case Study Factory system: Anchor messaging, offers, and channels around replicating your best-fit customers (or case studies).

Customer proof as the foundation: Use interviews, call reviews, and case studies to keep the story consistent and credible.

Garrett provided clear direction and helped us identify the right heuristics to build our GTM playbook. One of his strengths is keeping teams focused on the actions that drive meaningful, long-term impact.

Jake Butler
Jake Butler
Head of Growth at Continuum
BUILD MOMENTUM FAST

Make measurable progress in weeks, not months.

Fast, structured engagements: Weekly sprints deliver clarity and assets quickly.

Tangible deliverables, not just decks: Homepage copy, sales decks, and wireframes your team can put to use immediately.

We launched a website in three weeks, which last time took at least three and a half months. We’re also creating new prospecting sequences much quicker and already seeing positive results.

Cameron Oliver
Cameron Oliver
CEO at Trak
CUSTOMER STORIES

Turn real customer experiences into powerful marketing assets

Capture, create, and share customer stories that highlight the value of your product or service, helping you build trust and credibility with potential customers.

We help you gather, document, and publish authentic customer experiences through interviews and case studies. These stories can be used in your marketing, on your website, or as part of your sales pitch.

  • Interview your customers to capture their stories.
  • Create detailed case studies and testimonials based on customer insights.
  • Publish and use customer stories in your marketing and sales efforts.
  • Receive ready-to-use assets, like quotes and case study summaries.
  • Optional design service to deliver case studies in a PDF format that matches your brand.
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Homepage Graphics (7)
MARKETING MATCHMAKING

Find the perfect marketing partner without the hassle

Get personalized help finding the right marketing agency, fractional, or freelance partner tailored to your needs—completely free.

We make hiring part-time marketers easier with pre-vetted recommendations based on your goals and criteria. We'll guide you through the process, helping you find the perfect match.

  • Align on your marketing needs, goals, and hiring criteria during an initial consultation.
  • Receive a custom shortlist of vetted agencies or freelancers that meet your requirements.
  • Get ongoing support as a sounding board during the hiring process.
  • Keep searching until you're happy with the recommended partner.
  • Enjoy the service for free—referral fees are paid by the partner you hire.
HOW IT WORKS

Our process for building your go-to-market system

A hands-on advisory partnership that installs and optimizes the foundations of repeatable growth.

Step 1: Audit & Diagnose 

We review your current GTM activities, sales calls, and marketing assets to uncover what’s working and what’s missing.

Step 2: Set Goals & Priorities

Together, we define where to focus first, clarifying the audience, offers, messaging, or channels that will unlock growth fastest.

Step 3: Strengthen your GTM foundations

We anchor your GTM system around your best-fit customers, using interviews and call reviews to create proof-backed positioning, offers, and playbooks.

Step 4: Execute in Weekly Sessions

We work side by side in weekly calls and with async Slack support to turn strategy into deliverables like messaging, sales decks, or channel plays.

PROOF IT WORKS

Here’s what founders and marketing leaders say about working with Garrett:

 
 

 

What results can you expect?

A well-defined Ideal Customer Profile (ICP)

Best-fit customer clarity, including who they are, what problems they care about, and how to reach them.

Proof-backed positioning and messaging

Customer interviews and call reviews translated into clear messaging that resonates across sales and marketing.

Structured offers and pricing

Compelling offers and pricing models designed around customer value, not internal guesswork.             

Sales pitch and website copy that convert

Tangible assets like homepage copy, wireframes, and a sales deck your team can use right away.              

A focused channel growth strategy

1–2 channels prioritized for your stage and customer type, with a clear execution plan.                              

Alignment across your GTM teams

Marketing, sales, and success are unified around a single playbook, rather than running in different directions.

 

PRICING & PACKAGING

Go-to-Market Advisory

Ongoing engagement. Limited to only 5 clients at a time.

This advisory provides you with senior GTM expertise, clear priorities, and a repeatable system for growth, all without the cost of a full-time CMO. You get clarity fast, momentum that sticks, and a trusted partner who keeps your team focused on what drives results.

$3,000/month

3-month minimum commitment, then month-to-month thereafter

What You Get:

  • Initial GTM audit of sales calls, customer data, and marketing assets
  • List of quick wins and a custom 6-month action plan from the audit
  • Customer interviews and call reviews to ground strategy in proof
  • Weekly 1-on-1 advisory sessions (60 mins) plus Slack/email support
  • Your GTM Foundation Blueprint: documented audience, offers, messaging, and channels
  • Tangible deliverables like homepage copy, sales decks, and case studies
  • Ongoing guidance on channels, pricing, and resourcing 
  • Templates & Custom GPTs to speed execution (e.g. turn interviews into case studies, positioning into campaigns)
  • Partner introductions to vetted freelancers or agencies for extra execution support

Without question, partnering with Garrett has been one of the best business decisions we've ever made.

Chris Morbitzer
Chris Morbitzer
CEO at NorthBuilt
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First-Month Confidence Guarantee

If, after the first month, you feel the advisory isn’t delivering the value you need, you’re free to walk away. No obligation to continue, no hidden strings.

What if you had a repeatable system to consistently win the right customers?

Book a 30-minute intro call to see if Go-to-Market Advisory is right for you.

We’ll review your current GTM approach, identify gaps, and outline how a stronger foundation can turn random wins into consistent growth.

Frequently Asked Questions

Who will I be working with?

You’ll work directly with me, 1-on-1. I’m not an agency, and there’s no handoff to junior staff. Think of me as your GTM co-pilot — guiding, reviewing, and supporting you hands-on every week.

How is this different from hiring a fractional CMO?

Fractional CMOs often cost $10K–$20K per month and get pulled into management. My advisory model is leaner. You get senior-level GTM expertise, clear priorities, and tangible deliverables at a fraction of the cost.

Will this just be more strategy decks that sit on the shelf?

No. We build tangible assets like homepage copy, sales decks, and case studies your team can use immediately. Weekly sessions keep things moving, so plans don’t stall.

What if I already have a marketer or agency?

That’s great. Most clients do. I give them direction, frameworks, and proof so they know exactly what to execute. Think of this as giving your team a playbook instead of leaving them to guess.

How long is the commitment?

The advisory has a 3-month minimum. After that, it continues month-to-month so you can stay on as long as it delivers value.

How quickly will we see results?

You’ll get quick wins from the audit and action plan in the first month. Within weeks, you’ll have clarity, messaging, and deliverables your team can start using right away.

Do you help with execution too?

Yes — through deliverables, templates, and custom GPTs. If more execution support is needed, I’ll connect you with vetted freelancers and agencies.